Summary
A complete WordPress service website built for a residential and commercial HVAC company in Hillside, Illinois. The platform focuses on generating service calls, improving local search visibility, and converting visitors into customers through clear navigation and strong local SEO architecture.
Project Description
THE STORY
Square HVAC has more than 25 years of experience providing heating and cooling services to homes and businesses in Hillside, Illinois. Despite a strong reputation offline, the company had very limited online visibility. Customers searching for HVAC repair, AC installation, and furnace services in nearby cities were not able to easily find them on Google.
The main goal of this project was to build a website that could bring in local traffic and turn that traffic into service calls and appointment requests.
OUR APPROACH
- Conversion-Focused Website Structure: Developed a clean WordPress service website with clear sections for HVAC services such as AC repair, furnace installation, maintenance plans, and emergency services.
- Lead Generation Optimization: Placed click-to-call buttons across the site to allow mobile users to contact the company instantly. Service request forms were implemented using Contact Form 7 for quick booking.
- Local SEO Strategy: Created location-targeted service pages focused on nearby cities in Illinois to capture local search traffic.
- Structured Data Implementation: Added LocalBusiness schema markup using JSON-LD to improve search engine understanding of the company's services and location.
- Content Expansion: Developed more than 25 service pages and supporting content to strengthen topical authority for HVAC search queries.
RESULTS
The website began attracting 708+ monthly organic visitors with an estimated $797 traffic value, generating consistent inbound service inquiries.